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Blog: Version2

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Blog

Version2

Where to Buy Premium CTV with a Self-Serve Platform

Introduction CTV is one of the fastest-growing ad channels right now: it’s engaging, has a high...

advertising managers talking near laptop and multiethnic colleagues near flip chart on background,considering in-housing programmatic — Is in-housing programmic functions right for your business?

Programmatic Advertising, Solutions, Version2

Jun 3, 2025

Your Comprehensive Guide to In-Housing Programmatic Advertising (2025)

Introduction In this article, we are going to discuss bringing some or all of your programmatic...

When to add programmatic - Vertical portrait of young African American data engineer holding laptop while working with supercomputer in server room lit by blue light, copy space

Programmatic Advertising, Solutions, Version2

May 22, 2025

When to Add Programmatic: A Step-by-Step Guide to Scaling Your Advertising

Your Guide to Building a Marketing Mix When you’re starting out in advertising, you’re always looking...

An example interface that looks like a unified DSP, with graphs, user numbers, and other data on a laptop screen.

Demand Side Platforms, Performance Marketing, Programmatic Advertising, Version2

May 14, 2025

What is a Unified DSP? (2025 Guide)

Introduction to Unified DSPs Programmatic advertising has allowed advertisers to reach their target audiences with enhanced...

two people (media execution partners) smiling shaking hands, with one in the background smiling as well. — A good media execution partner can help agencies do more with less: take on more clients, learn about new tools and tech, and gain an in house team without the cost.

Solutions, Version2

May 7, 2025

Media Execution Partners: Your Agency’s Secret Weapon? (2025 Guide)

Introduction to Media Execution Partners Hey you! Yes, you. If you’re reading this, you’re probably a...

Two women streaming on laptop with in-banner video and programmatic advertising — In-banner video ads are a way to use existing display inventory in a more engaging way.

Channels, Programmatic Advertising, Version2

Jul 3, 2024

What Is In-Banner Video? Types, Benefits, How to Buy (2024)

Welcome to the final installment of CHANNELS—the series where we review the top performing programmatic channels...

Close-up of Gmail inbox showing in-email display advertising format — In-email display ads are a personal way to build a positive brand impression with audiences.

Channels, Version2

Jun 25, 2024

What Is In-Email Display? Benefits, How To Buy (2024)

Welcome back to CHANNELS, the series where we cover some of the best programmatic formats available...

Person managing Facebook page on laptop and smartphone, showing cross-channel campaign management and audience targeting solutions. — Programmatic Native Ads appear in feeds, search, and on websites, mirroring the look and feel of the site they run on.

Channels, Programmatic Advertising, Version2

Jun 18, 2024

Programmatic Native Display: 5 Powerful Benefits (2024)

Photo by Austin Distel on Unsplash Welcome back to CHANNELS, the series where we deep-dive into...

Man working on laptop at home, representing data-driven marketing, customer journey optimization, and performance marketing. — Programmatic homepage takeovers put your business front and center to the customers you want to reach.

Channels, Version2

Jun 3, 2024

Programmatic Homepage Takeovers: Exciting and Dynamic

Photo by Joshua Mayo on Unsplash Welcome back to CHANNELS, where we discuss the top programmatic...

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