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An example interface that looks like a unified DSP, with graphs, user numbers, and other data on a laptop screen.

What is a Unified DSP? (2025 Guide)

Introduction to Unified DSPs Programmatic advertising has allowed advertisers to reach their target audiences with enhanced...
Programmatic Advertising

Direct or Programmatic Advertising? Best Ad Strategy for 2025

In 2025, the advertising landscape continues to evolve, and brands face a choice between direct and...
programmatic advertising

Smarter Ad Spend: Programmatic Advertising for Maximum ROI

Programmatic advertising has become a game-changer for businesses aiming to make the most of their advertising...
In-banner video ads are a way to use existing display inventory in a more engaging way.

What Is In-Banner Video? Types, Benefits, How to Buy (2024)

Welcome to the final installment of CHANNELS—the series where we review the top performing programmatic channels...
In-email display ads are a personal way to build a positive brand impression with audiences.

What Is In-Email Display? Benefits, How To Buy (2024)

Welcome back to CHANNELS, the series where we cover some of the best programmatic formats available...
Programmatic homepage takeovers put your business front and center to the customers you want to reach.

Programmatic Homepage Takeovers: Exciting and Dynamic

Photo by Joshua Mayo on Unsplash Welcome back to CHANNELS, where we discuss the top programmatic...
Programmatic display ads are scalable, automated, and dynamic.

Programmatic Display Ads: What Are They, How To Buy (2024)

Photo by bruce mars on Unsplash Welcome back to CHANNELS, the series where we discuss the...
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