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Blog: Channels

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Digital marketer managing cross-channel campaign strategy and analyzing customer journey optimization through programmatic advertising dashboard.
Channels, Programmatic Advertising, Version2
Oct 20, 2025

Cross-Channel Campaign Management: Connecting the Dots Across the Customer Journey

Introduction The modern customer journey has become increasingly complex. The idea of a neat “funnel” that...
Two women streaming on laptop with in-banner video and programmatic advertising
In-banner video ads are a way to use existing display inventory in a more engaging way.
Channels, Programmatic Advertising, Version2
Jul 3, 2024

What Is In-Banner Video? Types, Benefits, How to Buy (2024)

Welcome to the final installment of CHANNELS—the series where we review the top performing programmatic channels...
Close-up of Gmail inbox showing in-email display advertising format
In-email display ads are a personal way to build a positive brand impression with audiences.
Channels, Version2
Jun 25, 2024

What Is In-Email Display? Benefits, How To Buy (2024)

Welcome back to CHANNELS, the series where we cover some of the best programmatic formats available...
Person managing Facebook page on laptop and smartphone, showing cross-channel campaign management and audience targeting solutions.
Programmatic Native Ads appear in feeds, search, and on websites, mirroring the look and feel of the site they run on.
Channels, Programmatic Advertising, Version2
Jun 18, 2024

Programmatic Native Display: 5 Powerful Benefits (2024)

Photo by Austin Distel on Unsplash Welcome back to CHANNELS, the series where we deep-dive into...
Man working on laptop at home, representing data-driven marketing, customer journey optimization, and performance marketing.
Programmatic homepage takeovers put your business front and center to the customers you want to reach.
Channels, Version2
Jun 3, 2024

Programmatic Homepage Takeovers: Exciting and Dynamic

Photo by Joshua Mayo on Unsplash Welcome back to CHANNELS, where we discuss the top programmatic...
Smiling woman using smartphone and laptop at desk, representing data-driven marketing, cross-channel campaign management, and AI ads.
Programmatic display ads are scalable, automated, and dynamic.
Channels, Version2
May 24, 2024

Programmatic Display Ads: What Are They, How To Buy (2024)

Photo by bruce mars on Unsplash Welcome back to CHANNELS, the series where we discuss the...
Man on subway using smartphone with headphones, representing audience targeting solutions, real-time bidding, and AI-powered ads.
Sticky ads are an effective and non-intrusive way to reach your audience.
Channels, Programmatic Advertising, Version2
May 14, 2024

Sticky Ads: Why We’re Stuck On Them (2024)

Photo by Rasheed Kemy on Unsplash Welcome back to CHANNELS, where we discuss the most popular...
A young woman who is white, with brown hair and glasses, holding a piece of mail, laughing and covering her mouth.
Programmatic direct mail is a surprising and effective way to delight and engage your customers.
Channels, Version2
May 3, 2024

Programmatic Direct Mail: The Comprehensive Guide (2024)

Welcome back to CHANNELS, where we run through some of the top marketing channels available to...
A photo of some digital out-of-home advertisements above a pedestrian street, including Forever21.
Digital out-of-home advertising provides targeting, context, and analytics to traditional OOH ads.
Channels, Programmatic Advertising, Version2
Apr 19, 2024

Digital Out-Of-Home: How To Wow Your Audience (2024)

Welcome back to our CHANNELS series, where we cover the main channels that advertisers should consider...
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