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ORION and AI: A New Era in Programmatic Advertising

In the ever-evolving world of digital marketing, programmatic advertising is taking a giant leap forward thanks...

When to add programmatic - Vertical portrait of young African American data engineer holding laptop while working with supercomputer in server room lit by blue light, copy space

Programmatic Advertising, Solutions, Version2

May 22, 2025

When to Add Programmatic: A Step-by-Step Guide to Scaling Your Advertising

Your Guide to Building a Marketing Mix When you’re starting out in advertising, you’re always looking...

An example interface that looks like a unified DSP, with graphs, user numbers, and other data on a laptop screen.

Demand Side Platforms, Performance Marketing, Programmatic Advertising, Version2

May 14, 2025

What is a Unified DSP? (2025 Guide)

Introduction to Unified DSPs Programmatic advertising has allowed advertisers to reach their target audiences with enhanced...

two people (media execution partners) smiling shaking hands, with one in the background smiling as well. — A good media execution partner can help agencies do more with less: take on more clients, learn about new tools and tech, and gain an in house team without the cost.

Solutions, Version2

May 7, 2025

Media Execution Partners: Your Agency’s Secret Weapon? (2025 Guide)

Introduction to Media Execution Partners Hey you! Yes, you. If you’re reading this, you’re probably a...

Person analyzing marketing dashboards on laptop and tablet with charts and graphs, representing programmatic advertising, data-driven marketing, AI-powered advertising, and analytics and insights.

Programmatic Advertising, Version2

Apr 25, 2025

Direct or Programmatic Advertising? Best Ad Strategy for 2025

In 2025, the advertising landscape continues to evolve, and brands face a choice between direct and...

Person analyzing charts and graphs with calculator and coffee cup, representing programmatic advertising and data-driven marketing

Programmatic Advertising, Version2

Apr 4, 2025

Smarter Ad Spend: Programmatic Advertising for Maximum ROI

Programmatic advertising has become a game-changer for businesses aiming to make the most of their advertising...

Two women streaming on laptop with in-banner video and programmatic advertising — In-banner video ads are a way to use existing display inventory in a more engaging way.

Channels, Programmatic Advertising, Version2

Jul 3, 2024

What Is In-Banner Video? Types, Benefits, How to Buy (2024)

Welcome to the final installment of CHANNELS—the series where we review the top performing programmatic channels...

Close-up of Gmail inbox showing in-email display advertising format — In-email display ads are a personal way to build a positive brand impression with audiences.

Channels, Version2

Jun 25, 2024

What Is In-Email Display? Benefits, How To Buy (2024)

Welcome back to CHANNELS, the series where we cover some of the best programmatic formats available...

Person managing Facebook page on laptop and smartphone, showing cross-channel campaign management and audience targeting solutions. — Programmatic Native Ads appear in feeds, search, and on websites, mirroring the look and feel of the site they run on.

Channels, Programmatic Advertising, Version2

Jun 18, 2024

Programmatic Native Display: 5 Powerful Benefits (2024)

Photo by Austin Distel on Unsplash Welcome back to CHANNELS, the series where we deep-dive into...

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