ORION Platform
Woman in futuristic gold headset and visor, representing AI technology, immersive media, and digital transformation.
Blog: Programmatic Advertising

Discover learnings and insights

New updates from the AdTech industry.

Futuristic woman wearing AI-powered headset and tech glasses, symbolizing digital innovation and virtual reality.
Resourceschevron-rightBlogchevron-right
Programmatic Advertising
categories
Smiling young man leaning on a vintage yellow TV against a yellow backdrop, representing a self-serve DSP and premium CTV advertising theme.

Where to Buy Premium CTV with a Self-Serve Platform

Introduction CTV is one of the fastest-growing ad channels right now: it’s engaging, has a high...
3D laptop with display ads, charts and a megaphone—representing programmatic advertising, audience targeting solutions, media planning and buying, cross-channel campaign management, and a self-serve dsp.

Programmatic Advertising Benefits For Your Business

Every business must have a primary objective to stay afloat in today's competitive digital landscape: effectively...
advertising managers talking near laptop and multiethnic colleagues near flip chart on background,considering in-housing programmatic
Is in-housing programmic functions right for your business?

Your Comprehensive Guide to In-Housing Programmatic Advertising (2025)

Introduction In this article, we are going to discuss bringing some or all of your programmatic...
Set of abstract dots and lines brain logotypes concept. Logo for science innovation, machine learning, ai, medical research, new technology development, human brain health, it startup, programmatic advertising

ORION and AI: A New Era in Programmatic Advertising

In the ever-evolving world of digital marketing, programmatic advertising is taking a giant leap forward thanks...
When to add programmatic - Vertical portrait of young African American data engineer holding laptop while working with supercomputer in server room lit by blue light, copy space

When to Add Programmatic: A Step-by-Step Guide to Scaling Your Advertising

Your Guide to Building a Marketing Mix When you’re starting out in advertising, you’re always looking...
An example interface that looks like a unified DSP, with graphs, user numbers, and other data on a laptop screen.

What is a Unified DSP? (2025 Guide)

Introduction to Unified DSPs Programmatic advertising has allowed advertisers to reach their target audiences with enhanced...
Person analyzing marketing dashboards on laptop and tablet with charts and graphs, representing programmatic advertising, data-driven marketing, AI-powered advertising, and analytics and insights.

Direct or Programmatic Advertising? Best Ad Strategy for 2025

In 2025, the advertising landscape continues to evolve, and brands face a choice between direct and...
Person analyzing charts and graphs with calculator and coffee cup, representing programmatic advertising and data-driven marketing

Smarter Ad Spend: Programmatic Advertising for Maximum ROI

Programmatic advertising has become a game-changer for businesses aiming to make the most of their advertising...
Two women streaming on laptop with in-banner video and programmatic advertising
In-banner video ads are a way to use existing display inventory in a more engaging way.

What Is In-Banner Video? Types, Benefits, How to Buy (2024)

Welcome to the final installment of CHANNELS—the series where we review the top performing programmatic channels...
Next Next Page
squares-rightsquares-left
Contact Us

Ready for Liftoff?

Learn more about how Version2 can help you excel at digital advertising, with a custom solution for you.
Let’s Talk