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Blog: Programmatic Advertising

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Programmatic Advertising
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Programmatic Native Ads appear in feeds, search, and on websites, mirroring the look and feel of the site they run on.
Channels, Programmatic Advertising
Jun 18, 2024

Programmatic Native Display: 5 Powerful Benefits (2024)

Photo by Austin Distel on Unsplash Welcome back to CHANNELS, the series where we deep-dive into...
Focused woman working on tablet with stylus, representing AI-powered advertising, data-driven marketing, and digital media transformation.
OLV advertising captures attention, drives a high ROI, and has many targeting options.
Programmatic Advertising
May 17, 2024

OLV Advertising: Pros, Cons, How To Buy (2024)

Welcome back to CHANNELS, the blog series where we cover popular marketing channels, discuss how they...
Man on subway using smartphone with headphones, representing audience targeting solutions, real-time bidding, and AI-powered ads.
Sticky ads are an effective and non-intrusive way to reach your audience.
Channels, Programmatic Advertising
May 14, 2024

Sticky Ads: Why We’re Stuck On Them (2024)

Photo by Rasheed Kemy on Unsplash Welcome back to CHANNELS, where we discuss the most popular...
An iPhone home screen with apps like Facebook, Instagram, Youtube, and photos.
Social mirroring mimics the look and feel of your social posts across the open internet.
Programmatic Advertising
Apr 26, 2024

Social Mirror Ads: The Easy Way to Expand the Power of your Socials (2024)

Photo by William Hook on Unsplash Welcome back to CHANNELS, where we discuss one of the...
A photo of some digital out-of-home advertisements above a pedestrian street, including Forever21.
Digital out-of-home advertising provides targeting, context, and analytics to traditional OOH ads.
Channels, Programmatic Advertising
Apr 19, 2024

Digital Out-Of-Home: How To Wow Your Audience (2024)

Welcome back to our CHANNELS series, where we cover the main channels that advertisers should consider...
Man watching a smart TV interface with streaming content options, representing targeted digital campaigns from a Programmatic Advertising Company.
Programmatic Advertising
Apr 5, 2024

8 Things to Look for in a Programmatic Advertising Company

A good programmatic advertising company can do wonders for your organization. But what are the qualities...
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Many advertisers are purchasing CTV inventory for its increased targeting options and high viewability and completion rate.
Channels, Programmatic Advertising
Mar 29, 2024

How to Buy Premium CTV Inventory (2024)

Photo by Marques Kaspbrak on Unsplash Welcome back to our CHANNELS series, where we’re going in...
laptop as a programmatic ad platform
Programmatic Advertising
Mar 5, 2024

The Top 7 Programmatic Ad Platforms of 2024

Programmatic advertising can be an effective marketing strategy, but how do you choose? View the top...
person doing programmatic video advertising
Programmatic Advertising, Programmatic Display
Feb 5, 2024

2024 Vision: Programmatic Video Advertising Trends Shaping the Future

Stay ahead of the curve with the latest programmatic video advertising trends for 2024. Explore insights...
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