Did you know that Nike increased their revenue per year by 8.4 billion dollars over a 10-year period? How? Through advertising and their well-known “Just Do It” campaign.
Advertising is essential, but in a digital age, when consumers are inundated by constant ads, how do you get noticed? Programmatic advertising.
However, before you can start, it’s critical to build a programmatic advertising strategy. Keep reading for a simple strategy that will help you get started.
Step One: Set Campaign Goals
Programmatic advertising can be a great way to reach your target audience, but it’s important to set campaign goals before getting started. What are you trying to achieve with your programmatic ad campaign?
Are you looking to increase brand awareness, generate leads, or drive sales? Once you know your goal, you can create a strategy that will help you achieve it.
If you’re not sure what your goal should be, start by thinking about what you want your ad campaign to accomplish. Do you want to reach a new audience or remind current customers about your product or service? Once you have a goal in mind, you can start creating your programmatic ad strategy.
Some things to keep in mind when setting goals for your programmatic ad campaign:
- Your budget: How much are you willing to spend on your programmatic ad campaign?
- Your target audience: Who do you want to reach with your ads?
- Your objectives: What do you want to achieve with your programmatic ad campaign?
- Your timeline: When do you want to launch your campaign, and how long do you want it to run?
- Your KPIs: How will you measure the success of your campaign?
Keep these factors in mind as you set goals for your programmatic advertising strategy. By doing so, you’ll be able to create a more effective and successful campaign.
Step Two: Define Your Audience
After you’ve decided what programmatic advertising is right for your business, it’s time to think about who you want to target with your ads. Defining your audience is a critical step in any advertising strategy, and it’s especially important in programmatic advertising.
Why? Different demographics view and consume online content, including ads, in different ways. Knowing who your audience is helps you to target them correctly.
This is critical because when you buy ad space through a programmatic platform, you’re using complex algorithms to target your ads. That means you need to be very specific about who you want to reach, or you could end up wasting a lot of money on ads that no one sees.
So how do you define your audience for programmatic advertising? Start by thinking about the demographics of your ideal customer.
What age are they? What gender? Where do they live? What’s their income level?
Once you have a good understanding of who your target customer is, you can start to get more specific about their interests and needs. What are they interested in? What kind of problems do they need help solving?
Answering these questions will help you create targeted ad campaigns that speak directly to your audience and persuade them to take action.
Step Three: Create Engaging Ads
Now that you’ve set your goals and identified your audience, it’s time to create some engaging ads! This is the fun part – and it’s also where a lot of businesses make mistakes.
The first mistake is thinking that one ad will be enough. You need to create a series of ads that work together to tell a story and engage your audience. Each ad should build on the last, creating a sense of momentum that will keep people interested.
The second mistake is being too sales-y. Remember, you want to engage your audience, not turn them off with a hard sell. Your ads should be informative and entertaining, not just a pitch for your product or service.
Finally, don’t forget to test your ads! Try different versions and see which ones perform the best.
Then, adjust your strategy accordingly. With a little trial and error, you’ll soon be an expert at creating engaging programmatic ads!
Step Four: Choose the Right Demand Side Platform
If you want to create a programmatic advertising strategy that will help your business succeed, then you need to choose the right demand-side platform (DSP). There are many different DSPs on the market, so it can be difficult to know which one is right for your business.
Here are just a few things to consider when choosing a programmatic advertising platform:
Type of Campaign
What kind of campaigns do you want to run? Some DSPs specialize in certain types of campaigns, so make sure the DSP you choose can support the type of campaigns you want to run.
The Amount of Control You Want
How much control do you want over your campaigns? Some DSPs offer more control than others. If you want more control over your campaigns, then you should choose a DSP that offers more control options.
What is your budget for using a DSP? Some DSPs can be expensive, so make sure you know how much you are willing to spend on a DSP before you start looking at options.
However, keep in mind, to some degree; you need to have an agile budget for programmatic advertising. This will help you take advantage of opportunities when they do come up.
Do you need support from the DSP? Some businesses need more support than others when using a DSP. If you think you will need support, then choose a DSP that offers customer service and technical support.
How to Measure the Success of Your Programmatic Advertising Campaign
When it comes to programmatic advertising, there are a number of factors that you need to take into account in order to ensure the success of your campaign. Here are some key things to keep in mind when measuring the success of your programmatic advertising campaign:
One of the first things you need to measure is the reach of your campaign. This includes understanding how many people were exposed to your ads and how often they were exposed.
Another important metric to measure is the engagement rate of your ads. This includes understanding how many people clicked on your ad, as well as how long they spent engaging with your ad.
Finally, you need to measure the conversion rate of your programmatic advertising campaign. This metric will help you understand how many people took action after seeing your ad, such as making a purchase or signing up for a service.
Get Started With Your Programmatic Advertising Strategy
Programmatic advertising is an effective and efficient way to reach a large and targeted audience, meaning it should be included in any business’s digital marketing strategy.
With the right approach and attention to detail, your programmatic advertising strategy can drastically increase brand awareness and improve ROI for your business. Follow these steps when creating a programmatic ad campaign, and you will be well on your way to seeing success in no time!
Are you ready to get started? Contact us today to learn more about how we can help you meet your goals.