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Programmatic Advertising

Programmatic Advertising Ideas to Try in 2023

New updates from the AdTech industry.

Brad La Pointe
Programmatic Advertising Ideas to Try in 2023
Programmatic Advertising

Programmatic Advertising Ideas to Try in 2023

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Programmatic Advertising Ideas to Try in 2023

Did you know that the worldwide advertising industry is expected to reach a value of over $786 billion within the next several years?

Without advertising, it’s next to impossible to get your brand name out there. Even with traditional methods, there’s no guarantee of success. This is why you should always incorporate cutting-edge solutions that most people don’t seek out until they’ve become overused.

There are many methods that will take the world of programmatic ads by storm this year. Are you wondering which ones? Keep reading to learn about programmatic advertising ideas worth trying in 2023.

  1. Programmatic Ads Fueled by Digital Out Of Home

While programmatic advertising is relatively fast as is, time is money. This is why it’s becoming more and more common for advertisers to incorporate Digital Out Of Home. Some of the more obvious benefits include faster loading times and connection speeds.

The other benefits that make the switch worth it include higher ad resolution. Too often, brands are satisfied with putting out pixelated ads. Not only is this unprofessional, but it could even lead to text portions that are difficult to read.

Instead, Digital Out Of Home allows all types of ads to look crystal clear on any platform.

  1. Voice Commands

With software products like Amazon’s Alexa and Apple’s Siri, it’s become more normalized for people to search and shop using voice commands. This opens up a wealth of programmatic advertisement options. Since there’s a higher volume of searches through voice, it’s important to ensure your ads are optimized for this.

If not, then you can expect your brand to be left behind and lose out on this burgeoning source of revenue. Aside from keeping keywords in mind, the best voice activation will have the power to process accents and even decrypt mispronunciations.

  1. Moving Beyond Cookies

Do you need more advertising ideas? Going into the new year, it’s important to move beyond cookies. We still have another year left before the next Google deadline, and they’re still being used by 99% of advertisers.

While cookies are not obsolete yet, they won’t stay relevant for long. The last thing you’d want is to scramble for a solution on that same day. By preparing yourself now, you can ensure that the process of switching from one strategy to another goes as smoothly as possible.

The seed of the third-party cookies’ demise started when Google declared that they wouldn’t be using them anymore. Despite everyone’s expectations, the phase-out hasn’t been completed yet. It’s only a matter of time until cookies are as relevant as floppy disks

Are you asking yourself, “What will fill the void that cookies leave behind?” The answer is first-party data.

  1. Using More First-Party Data

As you pick and choose ad ideas based on your programmatic advertising, first-party data will also come in handy. There are three main ways in which first-party data will help. These include registration barriers, using email addresses or IP addresses, etc.

Right now, about half of all advertisers have incorporated first-party data into their strategies. If you’re worried about being in the wrong half, then be sure to work with a reliable advertising software solution provider.

While aspects of first-party data aren’t brand-new, they do offer a way of harvesting the same valuable data without getting interrupted by a major shift in the industry.

By getting the basics down, you’ll be that much more prepared for when it’s time to incorporate new first-party data strategies and techniques. This is why you should work with software providers like Version 2, who can handle the shift and stay on top of the latest developments.

  1. Video Game Ads

If you want your programmatic advertising to stay fresh, then you can’t neglect one of the biggest and fastest-growing industries out there. Long gone are the days in which video games were something kids did at home on the TV. Nowadays, people of all ages are playing video games on their smartphones and elsewhere.

The worlds that video games create are often much more sophisticated than those early games. In fact, the recent incorporation of VR has made them more immersive than ever. This can provide you with an entirely new outlet in which to get your brand out there.

  1. Audio Ads

Like video games, music and other audio streaming have also become a valuable norm. From the latest albums to popular podcasts, there are many opportunities within the world of audio for you to include within your programmatic advertising.

The exact prices for both audio and video game ads can vary quite a bit. This is partly due to the fact that these avenues are still fresh in general.

Are you still on the fence about it? One of the greatest benefits of this option is the fact that the ads are resistant to ad blockers. You could spend a significant amount of money on your campaign only for your ad to get blocked on social media, but this isn’t true for audio and video games.

Are You Ready to Reap the Benefits of Programmatic Advertising?

Now that you’ve learned all about six programmatic advertising ideas worth trying in 2023, you can reach your goals and beyond. Incorporating the newest methods and strategies will ensure that you’re always a leader within your industry.

We can provide you with cutting-edge technology solutions or programmatic solutions for performance-based marketing. For instance, the ORION platform can offer a wide range of benefits, including strategy recommendations and efficiency prioritization. Once you try it out, you’ll never want to go back to your older methods.

If you’re ready to explore and discuss valuable opportunities, then please don’t hesitate to contact us.

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