Case Study
Cajun Coast Tourism (formerly known as the Louisiana Tourism Coastal Coalition or LTCC) is a leading non-profit destination marketing organization in the southwest region of Louisiana. Following the historic 2010 BP oil spill, Louisiana’s coastal parishes led a united effort to mitigate the economic impact to the tourism stakeholders and communicate with one voice.
Objective
Drive awareness for the 10 coastal counties of Louisiana
GOAL
Incremental Site Conversions
KPI
Listen-Through Rate, Video Completion Rate, CTR
GEO
Houston DMA, New Orleans DMA
Demographic
People Aged 25+
What they needed
Challenge
The Cajun Coast, formerly LTCC, was formed to address the immediate and long-term impact from tourism losses and create a unified approach to recovery. They needed to discover a new way to reach tourists and residents throughout the state to drive them to the area amidst a seasonal dip in tourism. They would need to alter misconceptions surrounding travel during an off season to boost tourist activity, which required enterprise advertising technology that they did not have in-house.
REsults
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