Channels
Social Mirroring
Advertise outside the walled gardens of social media platforms, while building trust by mimicking a familiar format.
What is Social Mirroring?
Social mirror ads replicate the format and feel of social media content but are hosted outside of social networks, on websites, apps, or digital billboards, seamlessly blending with the user’s online experience.
Cross-Platform Consistency
Showing a variety of consistent, quality content that shows you understand your customer’s mindset and pain points can help lead to conversions.
Cut Through Banner Blindness
Social mirroring achieves higher click-through rates because it is a format that people are familiar with and don’t necessarily associate with being an ad.
Repurpose Existing Creative
Utilize your existing high performing video and still assets, which saves money and time, gives them new life, and allows you to test them out on other websites.
Channel Description
All About Social Mirroring
KPIs
- Impressions: How many total times was the ad served, including multiple times to the same person
- Click-Through Rate: The percentage which viewers clicked on the ad
- Cost Per Thousand (CPM): The total cost of campaign, divided by total number of impressions, times 1000
- Reach: The number of unique viewers reached
- Conversions: How many people took the desired action of the campaign, like made a call, purchased the product, or visited in store
- Return on Ad Spend (ROAS): The revenue of campaign divided by total spend
Targeting options
- Location: Target users based on where they are in the country, or exclude locations you don’t want to target.
- Keyword: Show your ads on websites that use similar keywords.
- Retargeting: Show your ads to users who have visited your website or taken another action on your page.
- Lookalike: Individuals who share similar characteristics as your audience.
Platforms that support social mirroring
- X
- Snapchat
- TikTok
Stats
7x
higher click through rate than non-programmatic banner ads
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