The Technology Marketers Deserve, Without the Complexity
Unlock actual campaign performance with ORION. Discover how this AI-powered media buying platform unifies multi-DSP campaign management and delivers unified analytics for real-time ad performance tracking.
The New Era of Programmatic Advertising
Programmatic advertising is the core mechanism for reaching audiences at scale. Yet, many agencies and media buyers encounter two critical obstacles: limited access to the most advanced technology and the inefficiencies of managing campaigns across fragmented platforms. This complexity can severely limit performance and hinder strategic growth.
The solution is not more complicated software, but an intelligent, unified system. AI-driven technology is no longer reserved for industry giants; it is the strategic tool that enhances campaign management and execution for everyone.
Version 2 introduces the ORION platform, your single access point to enterprise-level tech and streamlined operations. ORION is the first all-in-one software that gives agencies, brands, and media buyers access to everything needed to create, launch, and analyze multiple campaigns across the top six market-leading demand side platforms (DSPs). It operates with no integration work and no minimum DSP spend.
Our commitment is simple: to provide real performance numbers. Key Message 1: “Everything you need to plan, execute, and measure cross-channel ad campaigns—in one place.”
The Power of AI-Driven Programmatic
Many programmatic users’ primary pain point is their inability to access and leverage advanced advertising technology effectively. AI-powered media buying resolves this by automating the most complex, time-consuming optimization tasks in real-time.
AI as a Strategic Enhancement
ORION utilizes AI not to replace human strategists, but to enhance their decision-making and scale their efforts. This results in practical applications that drive efficiency:
- Real-Time Optimization: The platform’s AI continuously processes vast data sets to fine-tune bids, placement, and targeting instantly. This ensures that the budget is always allocated toward the highest-performing opportunities, maximizing return.
- Audience Exploration: The ORION platform Campaign Planner is a discovery tool that provides AI-driven insights to help you explore, create, and define high-value audience segments for enhanced precision.
- Automated Ad Campaign Management: The platform automates repetitive tasks, allowing your team to shift focus from execution mechanics to high-level strategic planning.
The ORION Advantage: Unifying Multi-DSP Campaign Management
Marketers require access to multiple demand-side platforms to optimize inventory access and reach. However, juggling these separate interfaces leads to operational friction. ORION is designed to solve this through genuine unification.
By consolidating access to the top DSPs, ORION enables streamlined multi-DSP campaign management. This means:
- No Vendor Lock-In: You retain access to the best technology and inventory available across the industry’s leading systems, managed from a single dashboard.
- Simplified Execution: Campaigns are planned and executed through one interface, eliminating the integration work typically required to bridge disparate platforms.
- Media-Agnostic Approach: Our included inventory marketplace ensures a neutral supply chain, prioritizing performance without bias toward any media source.
Measuring Real Performance: Unified Analytics
A persistent challenge in a multi-DSP environment is the lack of a single source of truth for reporting. Fragmented data leads to a lack of real-time analytics and performance insights.
ORION’s unified analytics solution resolves this. It automatically compiles and standardizes performance data across all active DSPs into one dashboard. This provides the “real story” of campaign performance, allowing for real-time ad performance tracking and strategic adjustments.
ORION vs. The Status Quo: Why Choose a Unified Platform?
ORION’s differentiation lies in its ability to deliver sophisticated tools in a simple, cohesive package, which aims to grant access to advanced advertising technology without the bloated cost or complexity.
| Feature | Fragmented DSP Approach | The ORION Platform Advantage |
| Technology Access | Requires individual licensing and separate integrations for each DSP. | Single access point to multiple top DSPs (no minimums or integration work). |
| Reporting | Manual data consolidation, delayed insights, and third-party logos on reports. | Unified analytics dashboard with white label ad reporting tool capabilities. |
| Operational Efficiency | Teams toggle between multiple systems for optimization, increasing the chance of human error. | Automated Ad Campaign Management from a single view, maximizing efficiency. |
| Cost | Fixed minimum spends and high costs for premium platform access. | Access to premium tech and DSPs without individual minimum spend requirements. |
Driving ROAS: The 5 Metrics That Matter
Actual performance in programmatic advertising moves beyond simple impressions and clicks. The platform’s ROAS optimization tools help you focus on metrics that directly impact your bottom line.
To ensure your campaign management is driving tangible value, ORION focuses on these five actionable metrics:
- Return On Ad Spend (ROAS): The ultimate measure of lower-funnel success. It calculates the gross revenue generated for every dollar spent, directly proving campaign profitability.
- Conversion Rate (CVR): The percentage of users who took a desired action (purchase, sign-up) after clicking your ad. AI continuously optimizes campaigns to maximize this rate.
- Cost Per Acquisition (CPA): The financial metric that reveals the cost of acquiring a new lead or customer. A low CPA signifies highly efficient targeting and media buying.
- Viewability Rate: Measures the percentage of ads that users actually saw. Focusing on high viewability ensures your budget is not wasted on unseen inventory.
- Frequency: The average number of times a unique user is exposed to your ad. Managing frequency prevents ad fatigue and ensures budgets are allocated for optimal reach.
Your Partner in Programmatic Success
Version 2’s ORION platform empowers companies and agencies to streamline programmatic advertising and achieve their goals. We provide access to AI-driven technology and strategic guidance necessary for success.
You deserve access to the same advanced advertising technology as the most prominent brands—without the complexity or bloated cost. ORION is your partner in achieving real performance numbers.
Ready to gain actionable insights and experience the true power of AI-Optimized Programmatic Campaigns?
Learn more about the ORION Platform and View Our Solutions today.
Frequently Asked Questions
Q: What is the ORION platform?
A: ORION is the first all-in-one software that provides agencies, brands, and media buyers with a single access point to enterprise-level technology for planning, executing, and analyzing campaigns across the top six market-leading demand side platforms (DSPs).
Q: How does AI specifically improve my programmatic campaigns?
A: ORION uses AI-driven technology to deliver insights in the Campaign Planner and powers the ROAS optimization tools. It automatically adjusts bidding and targeting in real time to enhance your overall strategy and drive better results.
Q: Can I manage all my clients’ campaigns in one dashboard?
A: Yes. ORION is purpose-built for multi-DSP campaign management. It allows you to execute and analyze multiple campaigns across different DSPs and client accounts from a single system, all unified by clear, branded analytics.
Disclaimer:
This blog post is intended for informational purposes regarding the Version 2 ORION platform and the benefits of AI in programmatic advertising. The information is subject to change. Always consult with a Version 2 specialist for current features and solutions.
