Channels
Adhesive Ads
Sticky yet non-invasive, adhesive ads help combat banner blindness and increase viewability.
What are Adhesive Ads?
Adhesive, sticky, or anchor ads are a type of display ad, which, true to their name, stick to the side of the screen as a reader scrolls down the page.
High Viewability
Sticky ads meet the minimum IAB and MCC requirements for viewability, and higher viewability can lead to more conversions and greater web page monetization.
Non-Intrusive
When done correctly and not overloading the page, users do not find sticky ads to be intrusive, especially compared to formats like popups.
Highly Customizable
Sticky ads can be placed all over the page, in different sizes and configurations, so they can be designed to perfect specifications.
Channel Description
All About Adhesive Ads
KPIs
- Impressions: How many total times was the ad served, including multiple times to the same person
- Click-Through Rate: The rate at which viewers clicked on the ad
- Cost Per Thousand (CPM): The total cost of campaign, divided by total number of impressions, times 1000
- Reach: The number of unique viewers reached
- Cost Per Acquisition (CPA): Divide the total revenue generated by the number of conversions
- Conversions: How many people took the desired action of the campaign, like made a call, purchased the product, or visited in store
- Return on Ad Spend (ROAS): The revenue of campaign divided by total spend
Targeting options
- First-and-Third Party Data: Either your own customer database or data options within a
- DSP
Retargeting: People who have already taken an action with your company - Behavioral: For example, someone abandoned their cart
- Contextual: A person with interests similar to your customers’
- Demographic: A person’s job, age, gender, location, etc.
Platforms that support social mirroring
- Horizontal: Appear on top (header) or bottom (footer) of the web page, often the width of the page.
- Vertical: Appear on the left or right (sidebar) of the webpage.
- Sizes: 300×250, 300×600, 160×600, 728×90
Stats
9x
more clicks received than banner ads
300%
amount of viewing time compared to banner ads
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