Channels
Digital Out-Of-Home
DOOH combines the scale of traditional out-of-home (OOH) advertising with the precision and flexibility of digital campaigns.
What is Digital Out-Of-Home?
DOOH are large-format advertisements that come in a wide range of formats, from digital billboards and transit ads to interactive kiosks and digital signage networks in malls, airports, and other public spaces.
Real-Time Updates
Advertisers can adjust their messaging based on time of day, weather conditions, or current events, making their ads more relevant and timely.
Eco-Friendly
Digital screens eliminate the need for paper and vinyl used in traditional billboards. The energy-efficient LED technology used in digital screens further reduces the environmental impact.
Enhanced Engagement
DOOH advertising captures attention in a way traditional OOH cannot, thanks to vivid displays and personalized content—and the fact that they are unskippable.
Channel Description
All About Digital Out-Of-Home
KPIs
- Impressions: How many total times was the ad served, including multiple times to the same person
- Engagement: The number of actions taken as a result of campaign
- Acquisition: The number of unique viewers of the campaign
- Reach: The number of unique viewers reached
- Brand Lift Surveys: Manually reaching out to users to gather data about brand perception before and after seeing the ads
- Conversions: How many people took the desired action of the campaign, like made a call, purchased the product, or visited in store
- Return on Ad Spend (ROAS): The revenue of campaign divided by total spend
Targeting options
- First-and-Third Party Data: Either your own customer database or data options within a DSP
- Retargeting: People who have already taken an action with your company
- Behavioral: For example, someone abandoned their cart
- Contextual: A person with interests similar to your customers’
- Demographic: A person’s job, age, gender, location, etc.
Standard DOOH formats
- Large Format: Elevated, billboard-esque, found on highways, roads, industrial, and commercial areas.
- Spectaculars: Live in high traffic, pedestrian areas like Las Vegas and Times Square, very high impact. Oftentimes showing videos.
- Venue Based and Public Spaces: At eye level in pedestrian areas like malls, doctors, airports, and other commercial spaces.
Stats
2/3
of DOOH viewers have engaged in at least one measured action after seeing a digital billboard
75%
time that an average consumer spends outside the home
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