Channels
In-Banner Video
Non-intrusive and engaging, in-banner video combines the targeting options of programmatic and the engaging qualities of digital video while still letting the user choose their experience.
What is In-Banner Video?
In-banner video ads are a type of display ad that is embedded into a webpage and links to the advertiser’s website when clicked, usually living on the top, bottom, or sides of the page.
Non-Intrusive Format
Giving the user the opportunity to determine their own experience—whether they want to play the video with sound or not—can increase their perception of your brand.
Doesn’t Need a Video Player
In-banner video ads can be slotted into existing spaces for banner ads, meaning that you don’t need to implement a video player into your site.
Great for Building Awareness
IBV’s inherent qualities make it the perfect format for building awareness of your brand, boosting engagement and recall. Video captures attention, even without sound.
Channel Description
All About In-Banner Video
KPIs
- Impressions: The total number of viewers, including repeat viewers
- Revenue: The amount of revenue generated by the campaign
- Reach: The number of unique customers reached by the ad
- Frequency: Amount of times the ad has been viewed per household
- Cost Per View (CPV): How much the advertiser paid for each view
- Cost Per Thousand (CPM): How much the advertiser paid for each thousand views
- Video Completion Rate: Percentage that the ad was viewed in its entirety
- Conversions: How many people completed the intended action of this campaign
- Cost Per Acquisition (CPA): Divide the total revenue generated by number of conversions
- Return on Ad Spend (ROAS): Amount spent on the campaign versus the revenue generated
Targeting options
- First-and-Third Party Data: Either your own customer database or data options within a DSP
- Retargeting: People who have already taken an action with your company
- Behavioral: For example, someone abandoned their cart
- Contextual: A person with interests similar to your customers’
- Demographic: A person’s job, age, gender, location, etc.
Types of In-Banner Video ads
- Click to play: User clicks on the ad to start it
- Autoplay with no sound: The video starts playing automatically, with no audio
- Hover to play: When the user hovers over the video, it starts playing
Stats
$55.2B
projected spend on digital video in 2023
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