Channels
In-Email Display
People spend a lot of time on email, and programmatic advertising helps you reach your audience at the perfect time: a match made in heaven.
What is In-Email Display?
In-email display ads appear within emails, usually on the top, bottom, or sides, but sometimes within the content as well. These ads include text and images and are often static for better performance.
Perfect Touchpoint
Programmatic in-email display ads allow you to reach your target audience through a medium that they see every day, and gives a positive impression of your brand through repeated, consistent exposure in a targeted medium.
Targeting Options
Gain access to hundreds of preset and custom targeting options, including first-and-third party data, retargeting, demographic, behavioral, contextual, and more.
Access to Inventory
Buying programmatically, rather than working with a single publisher, gives access to a greater share of the advertising industry, including more inventory.
Channel Description
All About In-Email Display
KPIs
- Impressions: How many total times was the ad served, including multiple times to the same person
- Click-Through Rate: The rate at which viewers clicked on the ad
- Cost Per Thousand (CPM): The total cost of campaign, divided by total number of impressions, times 1000
- Reach: The number of unique viewers reached
- Increase in Awareness: Shows if more people know about your brand; can be measured by survey
- Increase in Consideration: More people visiting your site or adding things to their carts
- Conversions: How many people took the desired action of the campaign, like made a call, purchased the product, or visited in store
- Return on Ad Spend (ROAS): The revenue of campaign divided by total spend
Targeting options
- First-and-Third Party Data: Either your own customer database or data options within a DSP
- Retargeting: People who have already taken an action with your company
- Behavioral: For example, someone abandoned their cart
- Contextual: A person with interests similar to your customers’
- Demographic: A person’s job, age, gender, location, etc.
What to consider when designing an ad
- Clear call-to-action: Make sure the desired action is obvious.
- Clear, well-written copy: Using minimal text helps guide the viewer toward your goal and gives them a positive impression of your ad.
- Consistent visual aesthetic: Ensure that your brand colors, images, or anything else is aligned with the rest of your brand.
Channels
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Contact Us
Ready for Liftoff?
Speak with our team about how Version2 can help you reach and exceed your goals with programmatic advertising.
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