Channels
Native Display
Bring the targeting options of programmatic to the trusted editorial feel of native content, and you get high-performance display ads that pack a punch.
Native ads are a great opportunity to deliver real value to users, by finding people who are interested in your brand, and increasing brand awareness and perception through quality content.
What is Native Display?
Native advertising mirrors the appearance, tone, and voice of the site or platform that it runs on. Because it typically directs to content pages, native is effective in the education stage, helping guide the consumer to the consideration phase of the purchase funnel.
High Viewability
Native ads are viewed about as much as editorial content, making them the perfect opportunity to serve contextual content to viewers.
Good User Experience
Native display ads blend in with the content of the site and do not interrupt the browsing experience.
Ad Block Friendly
Not all ad blockers target native display ads, making them more resistant to being blocked.
Channel Description
All About Native Display
KPIs
- Impressions: How many total times the was ad served (including to the same person multiple times)
- Reach: The number of unique customers reached by the ad
- Click-Through Rate: How many times the ad was clicked, measured in percentage
- Cost Per Thousand (CPM): How much the advertiser paid for each thousand views
- Return on Ad Spend (ROAS): How much was spent on the campaign versus the revenue generated
- Conversions: How many people completed the intended action of this campaign
- Cost Per Acquisition (CPA): Divide the total revenue generated by number of conversions
Targeting options
- First-and-Third Party Data: Either your own customer database or data options within a DSP
- Retargeting: People who have already taken an action with your company
- Behavioral: For example, someone abandoned their cart
- Contextual: A person with interests similar to your customers’
- Demographic: A person’s job, age, gender, location, etc.
Types of Native Display ads
- In-feed: Appear in the publisher’s content feed, with a very small “Sponsored” tag underneath.
- Search: Appear at the top of a search engine, usually above native results, that contain similar results to what the user searched for.
- Recommendations: Appear as recommended articles at the end of a native article.
- In-app native: Designed to match the look and feel of the social media or news apps they appear in.
Channels
The Top Programmatic Channels
Channels are digital and physical spaces where you can run messaging that reaches your community. Version2 guides you to select and activate omni-channel advertising, so you can select the most effective format, pivot to what works, and retarget your customers.
Digital Out of Home
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Connected TV
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Digital Video
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Programmatic Takeovers
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Adhesive Ads
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In-Email Display
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In-Banner Video
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Native Display
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Social Mirroring
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Performance Display
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Programmatic Direct Mail
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Programmatic Audio
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Connected TV
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Native Display
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In-Email Display
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Digital Video
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In-Banner Video
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Programmatic Takeovers
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Performance Display
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