Channels
Performance Display
Your brand front and center. Drive conversions across device, using your specific performance indicators with Performance Display ads.
What is performance display?
Performance Display ads are image-based advertisements on websites, apps, or social media on the top, bottom, or side of a webpage. They can display rich media such as graphics, images, video, and audio.
Automated buying process
By leaving the buying process up to a hyper-intelligent algorithm, you can set up your campaign and sit back, freeing up time for the creative parts of your job.
Targeting options
Gain access to hundreds of preset and custom targeting options, including first-and-third party data, retargeting, demographic, behavioral, contextual, and more.
Access to inventory
Buying programmatically, rather than working with a single publisher, gives access to a greater share of the advertising industry, including more inventory.
Channel Description
All about performance display
KPIs
- Impressions: How many total times was the ad served, including multiple times to the same person
- Click-Through Rate: The rate at which viewers clicked on the ad
- Cost Per Thousand (CPM): The total cost of campaign, divided by total number of impressions, times 1000
- Reach: The number of unique viewers reached
- Increase in Awareness: Shows if more people know about your brand; can be measured by survey
- Increase in Consideration: More people visiting your site or adding things to their carts
- Conversions: How many people took the desired action of the campaign, like made a call, purchased the product, or visited in store
- Return on Ad Spend (ROAS): The revenue of campaign divided by total spend
Targeting options
- First-and-Third Party Data: Either your own customer database or data options within a DSP
- Retargeting: People who have already taken an action with your company
- Behavioral: For example, someone abandoned their cart
- Contextual: A person with interests similar to your customers’
- Demographic: A person’s job, age, gender, location, etc.
Common display ad sizes
- 250 x 250 – Square
- 200 x 200 – Small square
- 468 x 60 – Banner
- 728 x 90 – Leaderboard
- 300 x 250 – Inline rectangle
- 336 x 280 – Large rectangle
- 120 x 600 – Skyscraper
- 160 x 600 – Wide skyscraper
- 300 x 600 – Half-Page ad
- 970 x 90 – Large leaderboard
Stats
60%
the share of display advertising that was purchased with programmatic in 2022
9:1
ROAS achieved by Version2 for many of our clients through programmatic advertising
Channels
The Top Programmatic Channels
Channels are digital and physical spaces where you can run messaging that reaches your community. Version2 guides you to select and activate omni-channel advertising, so you can select the most effective format, pivot to what works, and retarget your customers.
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Contact Us
Ready for Liftoff?
Speak with our team about how Version2 can help you reach and exceed your goals with programmatic advertising.
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